The sign posts in this city are only helpful if you know where you’re going.
A report or a presentation cannot Rely on such familiarity. The audience or the reader will give you 30 seconds or a minute to decide if you’re worth listening to or worth reading.
After that, unless you give them a clear idea where you’re going to take them and why they should accompany you it will be hard for you to keep them involved.
What to do?
- Clear thinking
- Clear direction
- Clear signposts
This takes planning. You know what you’re going to say but your audience does not. But by fixing the stepping stones both for yourself and your public and by reiterating them with headings, visuals and your voice then you will do better.