March 15, 2014 at 11:36 am

RIP Tony Benn

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Tony Benn died this week (March 14 2014). He was a passionate and extremely talented speaker in the House of Commons. This short extract from a 1990’s speech is typical of his style and highlights his clarity of message, emotional appeal and consummate delivery.

He balances pathos with facts and data (logos). His credibility (ethos) comes from how he looks and sounds, his reputation and his conviction.

Observe how he glances down to check his notes but then looks up and delivers to the whole audience.

What else do you notice?

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