The election battle is a media game where every sound bite is calculated, every message polished until it burns and where every slip sets you up to be pilloried and massacred by your opponents and the ever vigilant media.
Sky has put all this into perspective with a delightful send up of Cameron, Miliband and Farage.
Immense credit to whoever had the idea, who chose the song and then the technicians who made it happen.
It is the part of Sky’s election coverage that I look forward to most!